Instead of a price cut, may I offer some alternatives?
가격 인하 대신, 대안을 제안드려도 될까요? — 무리한 할인·요구를 정면 거절하지 않고 협상을 살리는 전환 문장. 가격 압박을 받는 어떤 협상에서든 그대로 씁니다.
⏱ 30분 코스 안내 ·
① 5 PICK 3분 ›
② TALK 6분 ›
③ ASK 7분
수업 끝 30초는 '오늘 남긴 것'으로 꼭 회수하세요.
🛑
PART 3 · Negotiation & Email · Unit 17
바이어 Sarah가 "단가를 20% 더 낮춰달라"는 무리한 요구를 한다. 민성(David)은 단순히 거절하지 않고, 정중하게 거절하면서 대신 마케팅 지원, 무상 샘플 추가 등 대안을 제시한다. 거절도 영어로 우아하게 하는 법을 익히는 자리.
1. 5 PICK · 핵심 문장 채우기
3 MIN
1
I'd love to , but a 20% discount isn't possible.
도와드리고 싶지만, 20% 할인은 불가능합니다.
2
Our margins on this line are already quite .
이 라인의 마진은 이미 상당히 빠듯합니다.
3
Instead of a price cut, may I some alternatives?⭐ 오늘의 핵심
가격 인하 대신, 대안을 제안드려도 될까요?
4
We could include 500 free samples for in-store .
매장 프로모션용 무료 샘플 500개를 포함할 수 있습니다.
5
We're looking for a win-win , not a one-time deal.
저희는 일회성 거래가 아닌 윈윈 파트너십을 추구합니다.
helptightofferpromotionpartnership
2. TALK · 실전 비즈니스 대화
6 MIN
▶ 전체 대화 듣기Listen to the whole conversation at once
🛑 At the Negotiation Table · From a Hard "No" to a Win-Win (협상 테이블에서 · 강한 거절에서 윈윈으로)
Buyer
I reviewed your quote. To be honest, our team feels the unit price is too high. We'd need at least a 20% discount to make the numbers work.
David
I appreciate your feedback. 20% is quite significant. May I ask what's driving that target?
Buyer
Our retail margin requirements, plus marketing budget.
David
I understand the pressure. I'd love to help, but a 20% discount isn't possible — our margins on this line are already quite tight. Instead of a price cut, may I offer some alternatives?
Buyer
Sure, I'm open to ideas.
David
First, we could include 500 free samples for in-store promotion. Second, we can provide co-marketing support — content kits and English-language sales training.
Buyer
That's actually valuable. We've been struggling with content for Korean brands.
David
Exactly. We're looking for a win-win partnership, not a one-time deal.
Buyer
I appreciate this approach. Let me bring it back to my team.
3. ASK · 튜터와 이야기하기
7 MIN
Q1
How do you politely decline a request that's unreasonable?
Q2
Why is it important to understand the buyer's reasons before refusing?
Q3
What's the difference between a price cut and added value?
Q4
Have you ever turned a 'no' into a stronger relationship? How?
Q5
What kinds of non-price concessions tend to work best with buyers?