Dear Sarah,

Welcome to Korea! I hope your flight was comfortable and that you had a chance to rest at the hotel.

I just wanted to confirm tomorrow's meeting at our headquarters. I'll pick you up from the hotel lobby at 9:30 AM, and we'll arrive at our office around 10 AM. The full agenda — company tour, brand lineup presentation, and product demonstration — should take about three hours.

Please let me know if there's anything specific you'd like to focus on, or if you have any dietary restrictions for our lunch afterwards.

Looking forward to meeting you tomorrow.

Best regards,
David Park

Dear Sarah,

Thank you for visiting our headquarters today. It was a real pleasure showing you around our R&D center and production line.

As promised, I am attaching our full product catalog and the technical sheets for the items you showed interest in. Our foot care line, in particular, has been our flagship category for over 20 years.

Please feel free to ask any further questions. I am happy to arrange a follow-up call once you have reviewed the materials.

Looking forward to your feedback.

Best regards,
David Park

Dear Sarah,

Following our meeting today, I am pleased to share the detailed catalog for our 3WB premium line, which we discussed as the best fit for your boutique chain.

Please find attached the product specifications, retail price list, and suggested wholesale terms. I have also included high-resolution images for your marketing reference.

If WHB or Wellbeing Healthfarm catches your interest later, please let me know — I'd be happy to send those catalogs as well.

Looking forward to your feedback on the lineup.

Best regards,
David Park

Dear Sarah,

Thank you for your strong interest in Myeongpum Gounbal during today's presentation. As Korea's number one foot cream for five consecutive years, we believe it has great potential for your market.

I am attaching the detailed product specifications, ingredient list (INCI), and the technical sheet covering urea concentration and clinical test results.

If you'd like to test the texture and scent yourself, please complete the attached sample request form. Samples can be shipped to your office within five business days.

Looking forward to hearing your thoughts.

Best regards,
David Park

Dear Sarah,

Thank you for joining today's product demonstration. I hope the three-step routine gave you a clear sense of how the foot care set works in real life.

I am attaching a short demonstration video that you can share with your sales team, along with a sales kit including in-store display suggestions and customer FAQs.

Please let me know if you'd like to receive sample sets for your buyers to experience first-hand.

Looking forward to working together.

Best regards,
David Park

Dear Sarah,

Thank you for your interest in our joint care line during today's meeting.

As discussed, I am attaching the clinical data showing the warming and cooling effects, along with customer testimonials from our senior demographic. I have also included a market analysis on Korea's senior beauty segment, which may help benchmark for the U.S. market.

Please let me know if you'd like sample kits of both hot and cool versions for in-store testing.

Looking forward to your feedback.

Best regards,
David Park

Dear Sarah,

Thank you for taking time to review our Yeppen Eolgul facial skincare line today.

As discussed, I am attaching the full catalog along with our recommended starter selection — the cica cream, our top seller in the line. I have also included the suggested wholesale pricing and shelf-life information.

Once cica performs well in your stores, we can easily expand into the collagen and vitamin C variants. Many of our overseas partners follow this same approach.

Looking forward to building this lineup with you.

Best regards,
David Park

Dear Sarah,

Thank you again for the productive discussion today. As promised, I'd like to follow up with answers to your key questions.

MOQ for the 3WB line is 500 units per SKU, with a standard lead time of six to eight weeks. For your trial order, we can offer 300 units per SKU as a one-time arrangement.

Regarding FDA cosmetic registration, all products in our 3WB line comply with U.S. requirements. I am attaching the supporting documents.

We can discuss exclusive distribution rights once we agree on volume commitments. I'd be happy to share more details on our next call.

Looking forward to your reply.

Best regards,
David Park

Dear Sarah,

Thank you for joining me for dinner last night. It was a real pleasure introducing you to authentic Korean barbecue and watching you handle the lettuce wraps like a pro!

I hope the experience gave you a better sense of Korean dining culture, especially the sharing aspect that I mentioned. These small moments often help build the kind of trust we need for a long-term partnership.

I'm looking forward to continuing our business discussions tomorrow. Please let me know if you'd like to try a different cuisine for our next meal — there's plenty to explore in Seoul.

See you tomorrow morning.

Best regards,
David Park

Dear Sarah,

It was wonderful sharing dinner with you and exploring Korean food culture together. I thought you might enjoy a quick written guide for your next visit.

Korean cuisine relies heavily on fermentation — kimchi, doenjang, and gochujang are all fermented and considered essential for both flavor and gut health. Sharing dishes is the norm, so don't hesitate to dig in from common plates.

For drinking etiquette, remember to pour and receive drinks with both hands when interacting with elders or business partners. It's a small gesture, but it makes a strong impression.

Looking forward to our next meal together.

Best regards,
David Park

Dear Sarah,

I enjoyed our conversation about K-beauty's history over dinner. As promised, I am sharing a few articles and reports that give a deeper view of how Korean cosmetics evolved over the past three decades.

These resources cover the herbal-medicine era of the 1990s, the BB cream boom in the 2000s, the rise of sheet masks around 2014, and the recent global expansion driven by K-pop and K-drama.

I hope these will be useful when you're crafting marketing stories around our products for the U.S. market.

Please let me know if you'd like me to send any specific case studies.

Best regards,
David Park

Dear Sarah,

Thank you for the great conversation last night. As I mentioned, Korean history adds a meaningful layer to our brand story, and I thought you might find a quick reference useful.

I am attaching a brief one-page overview covering the Joseon Dynasty's beauty traditions, the Korean War's impact, and the 'Miracle on the Han River.' These are great talking points when introducing our products to U.S. consumers who appreciate cultural depth.

Let me know if you'd like the full version with images. It works well as a sales-team briefing document.

Best regards,
David Park

Dear Sarah,

Thank you for asking about our company's origin last night. Stories like ours are best shared in person, but I thought a written version might help you when introducing our brand to your team.

I am attaching our brand heritage document, which covers our founding 25 years ago in Incheon, the rise of our first foot cream through pharmacy channels, and our expansion into 20+ overseas markets.

Feel free to use parts of this story in your in-store materials or staff training. Our heritage is one of our strongest assets, and we want it to travel well across markets.

Best regards,
David Park

Dear Sarah,

Thanks for the great coffee chat this morning. It was nice to step out of the business mode for a while and just talk.

Hearing about your start in beauty retail was inspiring — it's clear that passion drives everything you do. I think that shared sense of purpose is what makes our partnership feel right.

If you have time later this week, I'd love to introduce you to a few favorite spots in Seoul — places I used to miss when I was studying in California.

Best regards,
David Park

Dear Sarah,

Thank you for the productive pricing discussion this morning. As promised, I am attaching the proforma invoice (PI) for your initial 6,000-unit cica cream order.

The quote reflects our FOB Incheon pricing with the applied 5% volume discount. A CIF Boston option is included on the second page, in case you prefer to compare logistics options.

Please note that the quoted prices are valid for 60 days. Should you require an extension, just let me know and we can revisit closer to the date.

Looking forward to your feedback.

Best regards,
David Park

Dear Sarah,

Thank you for the productive negotiation today. I am happy we found a structure that works for both sides.

To confirm, our trial order arrangement is: 3,000 units of Cica Cream at our standard FOB unit price (no volume discount), with the understanding that the next order will be at least 8,000 units once cica performs well in your stores.

I am attaching the revised proforma invoice reflecting these terms. Please review and let me know if any clarifications are needed before signing.

Looking forward to a successful launch.

Best regards,
David Park

Dear Sarah,

Thank you for the open and honest pricing discussion this morning. As we agreed, a 20% discount is not feasible from our side, but I'd like to formally summarize the alternative package we discussed.

First, we will include 500 free samples per order for in-store promotion. Second, we will provide a co-marketing support package — high-resolution images, social media content kits, and English-language sales training. Third, once we reach our shared sales milestones, we will revisit pricing for the second-year contract.

I believe this gives your team real value while protecting a long-term partnership. Please share with your team and let me know your thoughts.

Best regards,
David Park

Dear Sarah,

Thank you for the constructive discussion on exclusivity today. As discussed, please find attached the draft term sheet for review.

Key terms include: exclusive rights for California, New York, and Texas in year one; an annual minimum sales target of $1.5 million wholesale; an automatic conversion to non-exclusive if the target is missed by more than 20%; and an option to expand exclusivity nationally in year two upon hitting the minimum.

Please share this draft with your legal team. Once you have any comments, we can finalize and move toward signing.

Looking forward to your feedback.

Best regards,
David Park

Dear Sarah,

Thank you for the productive meeting this morning. I wanted to summarize the key points we discussed and confirm next steps.

First, we agreed on a trial order of 3,000 units of cica cream at standard FOB pricing, with 500 free samples included. Second, we will provide a co-marketing support package — content kits, training, and image library. Third, we will pursue exclusive distribution for California, New York, and Texas, with an annual minimum of $1.5 million.

Please confirm if my understanding is correct. I will send you the formal trial order PI by tomorrow afternoon, and the exclusivity term sheet draft by Friday.

Looking forward to hearing from you soon.

Best regards,
David Park

Dear Sarah,

Your sample sets were shipped this morning via DHL Express. The tracking number is DHL1234567890, also noted in this email's subject line.

Estimated delivery is within 3 to 5 business days to your Boston office. Customs duties, if any, will be covered by your side — most samples under $200 in declared value clear without duty.

Please find attached the packing list and commercial invoice for your records. Once you receive the package, I'd love to schedule a brief call to walk through your team's first impressions.

Best regards,
David Park

Dear Sarah,

Thank you for your detailed feedback on the samples and for sharing the margin pressure your team is facing. I genuinely appreciate the transparency.

After reviewing internally, a 5% additional discount isn't feasible on this line — our current margins are already at the limit and would risk our ability to invest in marketing support for you.

However, I'd like to propose an alternative that benefits both sides. We can offer a 3% rebate paid quarterly, contingent on hitting the agreed annual sales target. This effectively shares the upside while protecting both our positions.

Could we schedule a call this week to discuss further? I'd love to walk through the numbers together.

Best regards,
David Park

Dear Sarah,

Thank you for the strong partnership we've been building. I appreciate your trust as we work toward our shared launch goals.

Unfortunately, due to a raw material supply issue, we need to push your cica cream delivery by two weeks. The new estimated shipment date is June 30, instead of June 16.

I sincerely apologize for any inconvenience this may cause your launch schedule. To make up for the delay, we will cover the express shipping cost (approximately $850), upgrade to next-day delivery in the U.S., and add 200 extra samples free of charge.

I promise to keep you updated every two days until the shipment leaves Incheon, and I will personally oversee quality checks before dispatch. Please let me know if you'd like a call to discuss any adjustments on your end.

Best regards,
David Park

Dear Jennifer,

I'm very sorry to hear about your experience with our foot cream. Your wellbeing and trust are our top priorities, and your feedback is incredibly important to us.

Please accept our sincere apologies for the discomfort. While we'd like to investigate the cause carefully, we want to act quickly on your behalf — we are issuing a full refund to your original payment method within 3 business days, and would like to offer a replacement product of your choice (cica cream is a gentler option many customers prefer).

If you're comfortable, please reply with photos of any reaction so our quality control team can investigate. We will share your feedback internally to ensure this experience doesn't happen to other customers.

Thank you again for letting us know. Please don't hesitate to reach out if there's anything else we can do.

Warmest regards,
David Park

Dear Sarah,

It's been an absolute pleasure working with you these past few weeks. I'm thrilled to confirm that we've officially signed the distribution agreement — the start of what I truly believe will be a long and meaningful partnership.

Just to recap the immediate roadmap: the first cica cream shipment leaves Incheon on June 30 and arrives in Boston by July 10. Your launch event is scheduled for July 25, which I plan to attend in person. Our first quarterly business review will take place 60 days after launch, focused on early sales data and customer feedback.

This is just the beginning. If California, New York, and Texas perform well in year one, we expand nationally in year two — and your ambition of reaching 25 states by year three is something I want to chase together.

Thank you for your trust, your honesty, and your high standards. Looking forward to building something great with you.

Warmest regards,
David Park